After a busy first half of the year, I am taking some time to rest and rejuvenate in June. Some of the time will be spent visiting with family in the UK, as well as exploring new places for the family, including Dublin, Ireland, and the Orkney Islands off the north coast of Scotland. If you would like to join me in my explorations, I will be posting photos on my Instagram story
One of the benefits of being a sole proprietor of my business is that I can take long trips! However, it comes with some planning! Robyn Scherr and I took a careful look at how to make a therapeutic business support us in all aspects of our lives when we wrote Elements of a Successful Therapeutic Business. My trips to the UK and the Bahamas this summer reflect how I put these elements into practice.
Recently, Lindi, from my hometown of Livermore, made a transition from a 30-year corporate marketing career to retraining to be a health and wellbeing coach. As she completes her training and begins to set up her new business, she read Elements of a Successful Therapeutic Business. She spontaneously shared this review with us:
"It's mindfully written and brings me back to simpler times. Something that is of extreme value these days. You touched on many business points that I adamantly agree with, nothing I don't, and a few that are brilliant.
Here are a few that spoke to me.
Goal setting and accountability (p12): This is so important. Setting goals, either for revenue or weekly sessions, is what holds us accountable. It is also many times overlooked. Goal cards extend us beyond our comfort zone,
Setting your schedule (p24): This section was beneficial as I am new to this business model. Thank you.
The domain name (p61): Securing your name in addition to the business domain, then posting a redirect, is brilliant. DONE!
Core Expression and the deep "Why" (p76): Again, very new to me. I feel like I am steering a ship. My head and heart are transforming from an ego-centric marketing industry to a heart-led compassionate coaching field. Working through my core expression is a work in progress that I thoroughly enjoy—celebrating small achievements is priceless.
Time and cost (p108): I am very familiar with this, and something many people overlook. You presented it well.
Touch outside of session work (p131): Thank you for bringing this to my attention. I haven't given this much thought, but boundaries are important. The key here is establishing these boundaries with grace and consistency.
Elements of a Successful Therapeutic Business has a warm cathartic tone that meets people where they are.
As for your JUST DO IT encouragement, thanks. I needed the reminder. Again, coming from marketing, I strive for perfection, yet sometimes you have to take a leap of faith."
Wishing you all a wonderful summer filled with the pleasure of the simple things in life.
Love from my hands and heart,